Health | Sport | Wellbeing
Projects
ZED
"Science-backed sleep apparel.”
LC WOMEN'S ACTIVE WEAR
"Your ultimate wardrobe essentials that give you the understated confidence you need.”
Calvin Klein men's Golf wear
"A versatile collection that performs on and off the course”
Calvin Klein Women’s Golf and Active wear
"A versatile collection that performs on and off the course”
Oscar Jacobson golf wear
"Premium fashion and golf wear brand, Oscar Jacobson”
Every Second Counts Men's active wear
"Product that takes you from the gym to everyday life in a second.”
LC TRAVEL & LOUNGE WEAR
"The understated confidence you need”
CLUB LC
"the collection adds a playful heritage touch to club wear.”
PREVAYL smart wear
"Can clothing monitor your activity and downtime?”
MODEST ACTIVE WEAR
"Inclusively designed to empower.”
R E F L O active and golf wear
"An introduction to a future-proof clothing label."
B E A U M O N T ORGANIC x KK
"Design driven, established, international, organic and ethical brand."
LC ACTIVE IMPACT
"A refined edge to active living, empowering you to perform at your best while looking effortlessly sharp."
Every Second Counts Women's active wear
"Product that takes you from the gym to everyday life in a second.”
LC PADEL - ON COURT
"This collection is designed for versatility across Padel, Tennis, and Pickleball, blending performance with an all-white feminine aesthetic"
Avenue C active wear
"Urban, yet edgy AC women's active wear brand”
ZED
"Science-backed spleep apparel.”
PREVAYL smart wear
"Smartwear designed to monitor rest and recovery.”
MODEST ACTIVEWEAR
"Inclusively designed to empower.”
LC WOMEN'S ACTIVE WEAR
"Your ultimate wardrobe essentials that give you the understated confidence you need.”
LC MENS ACTIVE IMPACT
"Your ultimate wardrobe essentials that give you the understated confidence you need.”
B E A U M O N T ORGANIC x KK
"Design driven, established, international, organic and ethical brand."
Calvin Klein men's Golf wear
"A versatile collection that performs on and off the course”
R E F L O active and golf wear
"An introduction to a future-proof clothing label."
Every Second Counts Men's active wear
"Product that takes you from the gym to everyday life in a second.”
Every Second Counts Women's active wear
"Product that takes you from the gym to everyday life in a second.”
Oscar Jacobson golf wear
"Premium fashion and golf wear brand, Oscar Jacobson”
LC TRAVEL AND LOUNGE WEAR
"The understated confidence you need ”
LC ON COURT
"Padel, tennis, pickleball. All white style”
Avenue C active wear
"Urban, yet edgy AC women's active wear brand”
club lc
"A playful heriatge touch to club wear."
Green Lamb golf and life wear
"A versatile collection worn on an off the course, from the green to the clubhouse”
What we do
We believe in co-creation as the foundation for meaningful design.
Supporting global brands, suppliers, and start-ups, we create purposeful, performance-driven collections through a philosophy of “better design,” empowering people to live healthier, more active lives.
We bring deep expertise in design direction, product development, and brand strategy, focused on impact-led, research-informed work. Specialising in people-first products for health, sport and wellbeing, we leverage grounded research and combine commercial insight with co-design and design thinking methods, creating solutions that drive meaningful change.
We are also versatile. Whether providing full oversight and delivery of the entire design process or offering specific services to enhance your business, our approach is always tailored to your needs. We can work from our studio or co-work with your in-house team, ensuring the right support for your goals.
Creative Direction
Design
Market Research
Source & Develop
About
We design and create direction : that’s our passion. We love anything to do with sport, fashion, art and the environment we live in and this is reflected in our work. We like to make a difference. We have a conscious design approach where ‘less is more’ is paramount and consumer end use is key.
We collaborate with brands and individuals who are looking for innovative, stylish, practical and sustainable golf and activewear that is inline with their brand signature.
As well as our awareness of current market trends, we bring with us over 20 years of design and sportswear industry experience. Our track record covers a wide range of corporate brands for example Reebok, Ellesse, My Protein, Figleaves, Calvin Klein Golf and Activewear, Oscar Jacobson Golf to smaller, niche brands. These collaborations cover many different sports disciplines and a variety of client requirements.
Creative Journal
Sleep is your super power – essential for health and wellbeing
Two years ago, I paused to reflect. With 20 years of experience leading and managing design teams...
Designing with purpose: solutions for Health and Wellbeing
I'll share the projects and stories that reflect my pivot toward intentional, human-centred...
Health and Well-being – How my design journey is evolving
Inline with my MA in Design for Health and Wellbeing, my recent projects have become more...
