Market research

There are many areas that cover market research.We visit Trade fairs & International fabric fairs which are key for us to discover and acknowledge market trends. The industry evolves every year merging creativity and technology thus evolving the design process and the ways we work globally.By visiting these trade fairs we can source new fabrics, discover new technologies, new trends and create social networks with the relevant supply chain.

We discover new technologies, innovative fabrications and applications that can be incorporated into products. We explore the Catwalks highlighting the relevant stories, silhouettes, fabrication, prints and colours.

We cover many colour and trend presentations to confirm we are on the right track with our creative proposals.

https://www.instagram.com/stories/highlights/17978165563078278/.

We cross check the retail competitor landscape and acknowledge both online and high street sales. Whilst we feel it’s good to know and understand how the competitor landscape is evolving, it’s also good to be individual with our approach to design: discovering and highlighting new niches in the market place. We like lead rather than follow and believe innovation is key. The market place thrives and is excited by new concepts!

Whilst concept is key we acknowledge price points too where required. Finding the right positioning for a brand and pitching this correctly is key to brand perception and sell through.