CALVIN KLEIN WOMEN’S GOLF AND LIFE WEAR

 

A versatile, women’s collection that performs on and off the course.

We have worked with PGB golf brands for over 5 years.

Premium golf brands hold the global license for Calvin Klein Golf wear, DKNY Golf and Green Lamb ladies Golf wear.

Each season we presented our creative direction from Industry findings, from trend, colour, fabric plus an overview of product market social behaviours. A strong lean towards trans-seasonal product worn all year round that easily merchandises with your everyday wardrobe.

As a company they offer more than just golf wear following the social trend to wear products ‘not just for golf’ to be worn all day, everyday. The demand for activewear products worn on and off the course, to and from the clubhouse. This follows the movement towards stylish sportswear that can be worn for many occasions through out the day and for many activities.

The Calvin Klein brand naturally aligns with this trend offering classic, often nostalgic looks balanced with subtle contemporary styling and trims.

As a licensee it’s important to build a strong relationship with the PVH team at CK head office in New York. Bi annual meetings are held at CK Head Office to create and align cohesive looks across the CK brand globally and to cross check creative direction inline with the brand

 

Images courtesy of PVH/ PGB