OSCAR JACOBSON GOLFWEAR

 

Premium men’s fashion and golf brand, Oscar Jacobson.

We worked with the premium fashion and golf brand Oscar Jacobson – for four seasonal collections.

Each season we kicked off the design process by studying the Key performance indicators from previous sales figures. This information then the built the foundation to create a new, balanced, innovative collection, elevating winning styles. Introducing newness inspired by fashion and lifestyle.

Innovation and performance was key to support end use – with ultimate performance.

Stretch fabrics, taping and technical, performance layers played a vital role in outerwear whilst, thermo regulation was key for the base layers. Mid layers took on more of a classic, fashion look complimenting the wearers wardrobe on and off the course.

Accessories finished the look. Products considered the multi climates of play, offering an adaptive wardrobe.

http://oscarjacobsongolf.co.uk

 

 Images courtesy of OJ

Creative direction • Trend forecast • Print design • Fabric source • Golf wear • On & off course