EVERY SECOND COUNTS MEN’S PERFORMANCE WEAR

 

Product that take you from the gym to everyday life in a second !

The brief; to ‘design products that take you from the gym to everyday life in a second.’

Collaborating with ESC for nearly five years, initially working on the first mens collection, launched in Spring 2015 and later winning the pitch to creatively direct both the men’s & womens’ collections.

In summary, to give you a taste! The first collection was Inspired by the ‘definitive’ mens catwalk trend and the likes of Xavi Reyes who pared down and reduced the silhouette with a palette that further highlighted form with black and white. Patrik Ervell who inspired with a simple collection and silhouettes such as a slim leg cut. Colours, cool neutrals & accent brights.

Each season presenting a creative direction inline with brand DNA, innovation through market, trend and fabric research whilst repurposing winning sell through products.

Continual market research was key attending fabric fairs to source new fabrics, colour forecasts and to acknowledge comparative markets on all retail platforms.

Forming a close working relationship with the ESC team addressing brand strategy, seasonal range plan build & offering newness through silhouette, colour and fabric offer whilst remaining aligned with the ESC brand DNA.